I write AI's most clickable content.

If you’re missing out on the traffic you used to see, you probably have AI to thank. Nearly three-quarters (72%) of Americans report using AI tools for search, and 14% use them daily. So while AI promises to make content creation faster and easier than ever, it’s also making it harder to get clicks with your content.

Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini are sending 800% more traffic year-over-year, and their share of referrals is only increasing. More importantly, they affect how people see your brand, products, and services. You need to create content that helps shape the conversation—like brand comparisons, tactical guides, thought leadership pieces with unique perspectives.

Google still pulls in 345x more traffic than the top three AIs combined. And that means the biggest AI disruptor is staring your customers in the face when they use Google, even if they’re not using AI Mode.

AI Overviews (AIOs), those summaries that pop up at the top of search results, reach 1.5 billion monthly users, but reduce clicks by 34.5%. And Google’'s only begun rolling them out. That’s a problem for many content marketers who are seeing their traffic dry up despite years of diligent SEO optimization.

But it’s not all bad news.

While 70% of searchers make it only a third of the way through an AIO, nearly all buyers (90%) click through to the sources. That means the traffic that does make it to your site is more than just idly curious. It's on a buyer's journey.

How can you ensure buyers click through to your website? By writing the right content. The content that shows up in AIOs and LLMs—and piques their interest:

• Brand comparisons: URLs that include words like “best” (7%) “top” (5.5%), and “vs” (5%) earn the most clicks.
• Guides and in-depth articles: URLs containing “guides” see 6% of AIO clicks.
• Product and service: URLs with “contact” (7%), “products” (6.5%), “product” (5%), and “services” (4.5%) also get plenty of clicks.

If you think I’d be right for your project, email me:

WriterKatCasna@gmail.com

If not, tell me about your project anyway. I might know just the writer for you.

I've been writing content for digital audiences in B2B and B2C for more than 12 years. I’ve written about everything from learning theory to smart technology to life insurance to my love of Banana Ball.

Whatever the topic, I can learn it quickly and write clickable, converting content for your brand—even amid AI disruption.

• Empathy with your readers (and you) is my superpower.
• I create clear, concise copy, to spec and on-time.
• I stay in communication, and my clients always know I’m on it.
• I use AI to enhance my brain, not replace it. You’ll never get regurgitated, inaccurate content on my watch.

"Kat is one of my favorite people to work with; the type of person who takes her craft seriously and comes to the table with a confident and informed perspective but is equally open to new insights and ideas. She shows up every single day and gives it her all, caring deeply about the business and its performance. Hire her, like now!"

- Aaron Gunderson, Head of Customer Experience (Ex-Meta, Ex-Founder)

“Kat is an incredible researcher and writer. I’ve seen her tackle multiple complex industries, quickly becoming a subject-matter expert and breaking down difficult topics in ways anyone could understand. She’s both fast and thorough—the best balance you could ask for in a writer.”

- Vilja Johnson, Content Leader

“Kat makes being an editor easy. She researches complicated topics with depth and care, writes with crystalline clarity, and always puts the audience first—even when she must balance that prime directive with business/client needs."

- Scott Dunn, Writer, Editor, Content Strategist

“Kat is an exceptionally skilled writer, marketer, researcher, and communicator. I would wholeheartedly recommend her for any writing opportunities."

- Ashley Walton, VP of Content Marketing, B2B SaaS